Construction Update! The Serif

Serif, a chic, urban condo residence has been making much construction progress!

Located in Mid- Market, 950 Market Street, San Francisco, this 12 story new construction is working to create a space that is more than just your home, but also your lifestyle combining theater, art, retail, dining, and nightlife in a up and coming dynamic area in the city.

Here are a few updates:

  • Mockups of the interior finishes and fixtures are in progress including countertops, cabinetry, some appliances, bathroom tile, shower enclosures, plumbing fixtures, and door hardware.
  • Cabinets are being installed in homes on the 3rd floor.
  • The final construction hoist will be removed and exterior paneling completed in February. 
  • The framing of the lobby has begun and the Market St. entry structural steel is installed.
  • The structural steel of the rooftop solarium is in place and undergoing fireproofing and painting.

Come Spring, the sales gallery will be ready to view and explore.

Head over to the property website to learn so much more about the personal residences available, building including amenities, exclusive features, and so much more about this new chic story building in San Francisco.

*information sourced from website and email updates

Perfect Life/Work Loft Condo for Lease

Have you been looking for the perfect space to combine your work and life space? Look no further because this condo could be the perfect place for you.

Characterized by its soaring ceilings & enormous windows, this fabulous loft-condo corner unit is a true live/work space with its own separate entrance along with an entrance from the lobby. The main live/work space has spectacular double high ceilings, great natural light, built-in shelves, & an open stairway which leads to the BR on the second floor, great for sheltering in place, working from home,& entertaining (post Covid). The recently renovated eat-in kitchen has quality stainless steel appliances, a beautiful tile floor, handsome Caesarstone countertops, recessed lighting, & ample cabinetry for maximum storage. Adjacent to the kitchen is a full bath with W/D. The upper-level BR has floor to ceiling windows, wood floors, a large closet, and remodelled ensuite bathroom. One car parking is included. Building amenities include a shared courtyard. Close to many wonderful restaurants,shops & parks, w/easy access to freeways, BART/MUNI,& corporate shuttles.Property is virtually staged.

Reach out to schedule a COVID Compliant listing today!

Just Listed

101 Lombard Unit 712W


This remarkable condo features exceptional finishes, wide plank floors and quality upgraded fixtures making it a lovely oasis in North Waterfront. Designed with entertaining in mind, this condo has plenty of space to move around in, also ideal for working from home. The condo also features a private terrace with views of Coit Tower and Telegraph Hill. This prestigious 5-star amenity building has Resort-style Amenities, including 24-hour concierge services, heated outdoor pool and hot tub, and a fabulous club room and library. Close to Telegraph Hill, the Ferry Building, Waterfront, Parks, North Beach, FiDi, and Transportation.

Reach out to schedule a private showing today!

How to Make the Dream of Ownership a Reality This Year

1. How Can I Better Understand the Process, and How Much Can I Afford?

The process of buying a home is not one to enter into lightly. You need to decide on key things like how long you plan on living in an area, school districts you prefer, what kind of commute works for you, and how much you can afford to spend.

Keep in mind, before you start the process to purchase a home, you’ll also need to apply for a mortgage. Lenders will evaluate several factors connected to your financial track record, one of which is your credit history. They’ll want to see how well you’ve been able to minimize past debts, so make sure you’ve been paying your student loans, credit cards, and car loans on time. If your financial situation has changed recently, be sure to discuss that with your lender as well. Most agents have loan officers they trust and will provide referrals for you.

2. How Much Do I Need for a Down Payment?

In addition to knowing how much you can afford on a monthly mortgage payment, understanding how much you’ll need for a down payment is another critical step. Thankfully, there are many different options and resources in the market to potentially reduce the amount you may think you need to put down.

If you’re concerned about saving for a down payment, start small and be consistent. A little bit each month goes a long way. Jumpstart your savings by automatically adding a portion of your monthly paycheck into a separate savings account or house fund. AmericaSaves.org says:

3. Saving Takes Time: Practice Living on a Budget

As tempting as it is to pass the extra time you may be spending at home these days with a little retail therapy, putting that extra money toward your down payment will help accelerate your path to homeownership. It’s the little things that count, so start trying to live on a slightly tighter budget if you aren’t doing so already. A budget will allow you to save more for your down payment and help you pay down other debts to improve your credit score.

survey of millennial spending shows, “68% reported that shelter in place orders helped them save for their down payment.” Danielle Hale, Chief Economist at realtor.com, also notes:

“If there is any silver lining to the current economic landscape, it’s that mortgage rates are hanging around record lows…Additionally, shelter-in-place orders helped many who were fortunate enough to keep their jobs save for a down payment — one of the largest hurdles of buying a home. The combination of low rates and the opportunity to save is enabling many millennials to move up their home buying timeline.”

While you don’t need to cut all of the extras out of your current lifestyle, making smarter choices and limiting your spending in areas where you can slim down will make a big difference.

Bottom Line

If homeownership is on your dream list this year, take a good look at what you can prioritize to help you get there. To determine the steps you should take to start the process, let’s connect today.

Considering Selling your Home this Year? Here are 3 must do’s!

It is exciting to put a house on the market and to think about making new memories in new spaces. However, despite the anticipation of what’s to come, we can still have deep sentimental attachments to the home we are leaving behind. Growing emotions can help or hinder a sale depending on how we manage them.

When it comes to the bottom line, homeowners need to know what it takes to avoid costly mistakes when its time to move. Being mindful and prepared for the process can help you stay on the right track when selling your house this year.

1. Price Your Home Right

When inventory is low, like it is in the current market, its common to think buyers will pay whatever we ask when setting a listing price. Believe it or not, that’s not always true. Don’t forget that the buyer’s bank will send an appraiser to determine the fair value for your house. The bank will not lend more than what the house is worth, so be aware that you might need to renegotiate the price after the appraisal. A real estate professional will help you to set the true value of your home.

2. Keep Your Emotions in Check

Today, homeowners are living in their houses for a longer period of time. Since 1985, the average tenure, or the time a homeowner has owned their home, has increased from 5 to 10 years as seen in the graphic below.

This is several years longer than what used to be the historical norm. The side effect, however is when you stay in one place for so long, you may get even more emotionally attached to your space. If its the first home you bought or the house where your child grew up, it very likely means something extra special to you. Every room has memories, and its hard to detach from the sentimental value.

For some homeowners, that makes it even harder to negotiate and separate the emotional value of the house from the fair market price. Thats why you need a real estate professional to help you with the negotiations along the way.

3. Stage your home properly.

We are generally quite proud of our decor and how we’ve customized our houses to make them our own unique homes, but not all buyers will feel the same way about your design. That’s why it’s so important to make sure you stage your house with the buyer in mind.

Buyers want to envision themselves in the space so it truly feels like it could be their own. They need to see themselves inside with their furniture and keepsakes- not your pictures and decorations. Stage and declutter so they can visualize their own dreams as they walk down the hall. A real estate professional can help you with tips to get your home ready to stage and sell.

Bottom Line

Today’s sellers’ market might be your best chance to make a move. If you’re considering selling your house, lets connect so you have the help needed to navigate through the process while prioritizing these must-do’s.

Looking Ahead… 2021 Home Market

Experts have forecasted an optimistic year for the 2021 housing market!

While 2020 came with many unknowns, the housing market continued to stay strong. Experts have weighed in on what is to come with 2021, and they believe the market will continue to be a strong force.

Mortgage Interest Rates are projected to remain at or near 3% in 2021, fueling strong buyer activity.

Home sales are forecasted to increase in 2021 while interest rates continue to remain low.

Home Prices are also expected to continue appreciating as more people buy in the coming year.

The Bright Star On Sacramento Street

Take a sneak peak at a Condo Listing Coming Soon- The Bright Star on Sacramento Street

3240 Sacramento Street is a luxury 3 bedroom 2.5 bath condo filled with natural light, warm tones, and beautiful custom finishes, perfect for luxurious city living. 

This unit is located in the heart of Sacramento Street, in Pacific Heights with boutique shops, famous restaurants, and shopping centers all within walking distance.

Reach out to schedule a showing today! ⭐️ 

Serene 1-BR Historic Loft in South Beach

Perfect for a flexible live and work environment, this Condo could be yours today!

Characterized by its soaring ceilings and enormous windows, this ground floor 1-BR/2-BA corner loft condo offers an inspirational and flexible live/work environment, great for sheltering in place or working from home. The main “great room” space has impressive double high ceilings, phenomenal natural light, warm wood floors, built in shelves, and an open stairway which leads to the bedroom on the second floor. The completely remodeled eat-in kitchen has beautiful tile floors, recessed lighting, and comes with quality stainless steel appliances, handsome caesarstone countertops, and ample white cabinetry. There is a cozy upper level bedroom with a large closet, recessed lighting, and ensuite tile bathroom with washer/dryer hookups. A full bath on the lower level and one car parking make the home that much more comfortable. The building has a shared courtyard and is located in an area of the Mission known for its tech start ups. The home is across from Franklin Square Park and close to many wonderful restaurants and shops. Easy access to freeways, BART/MUNI, and corporate shuttles.

Condo For Lease!

Have you been looking to lease a condo in a great downtown location?

Look no further!

199 New Montgomery is a Gorgeous west facing, 1 bedroom plus office/den condo with plenty of natural light, featuring beautiful hardwood floors, large floor to ceiling windows, and beautiful finishes.  With its open concept floor plan, the home has plenty of space for working from home and entertaining (post covid) and is in an excellent downtown location. A spacious living/dining area flows into a contemporary kitchen with lovely granite countertops, plenty of cabinets and quality stainless steel Bosch appliances. An additional space off the kitchen is perfect for a den or home office. There is in unit laundry for added convenience. Building amenities include 24 hour security and door service, and a fabulous rooftop with sweeping city views, outdoor seating & community bbq. Live near many of the city’s fine restaurants, shops and attractions, close to Union Square, MOMA, and YerbaBuena. 

Contact me for further details!